The question: Is there a fine line between business and faith?
The situation: Urban Christian, a publishing company that produces Christian fiction, has decided to pull it's branding image and tagline of "The Finest In Christian Fiction" from all it's book covers. The reason? Well, I guess its a strategic move to gain better placement on the shelves of bookstore and ultimately get into the hands of readers who may have found the label offensive or preachy.
Church Girl Says: It's all business, right? Sometimes, a Christian has to do what a Christian has to do. Why should we care if the label is removed? Seeing"Christian" is far more offensive than a scantly clad woman in a thong straddled over two men with a cherry hanging from her mouth. Wouldn't we much rather pick up a book with Smack That Trick on the cover than The Finest In Christian Fiction anyway? I guess so, considering that's what book sales tell us.
While I understand the reasoning behind this move, I am concerned about the identity of a Christian as a whole. It goes beyond books, but our lifestyle. Everyone else is bold in their approach to who they are or what they believe, without shame or reserve. If they believe in it, then rest assured, the world will too or at least learn to tolerate it. Are we the only ones having an identity crisis? Is the new trend to be an undercover agent for God? A part of some secret service agency that will only proclaim our beliefs inside church only? Wow! How can we change the world when the world doesn't know who we are?
The Word: Romans 12:1-2 (The Message)
Place Your Life Before God 1-2 So here's what I want you to do, God helping you: Take your everyday, ordinary life—your sleeping, eating, going-to-work, and walking-around life—and place it before God as an offering. Embracing what God does for you is the best thing you can do for him. Don't become so well-adjusted to your culture that you fit into it without even thinking. Instead, fix your attention on God. You'll be changed from the inside out. Readily recognize what he wants from you, and quickly respond to it. Unlike the culture around you, always dragging you down to its level of immaturity, God brings the best out of you, develops well-formed maturity in you.
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